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Bubble 2.0: Can you say I.P.O.?
Two year-old web start-up Groupon rejects a Google bid for $6 Billion. Twitter announces a new round of venture capital — $200 million to be exact, and is valued at $3.7 Billion as of December 15 — all...
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The Importance of Being Different
One of the key concepts to any brand identity initiative is helping organizations understand their differentiation. It’s one of the hardest parts of the process, but it’s also one of the most critical....
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Design Matters.
In 1935, Gottfried Krueger Brewing Co. became the first to package and sell beer in a can; Schmidt beer was the "Official Beer of the American Sportsman," and featured many scenes of hunters and...
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Social Media and Major Televised Events
When Christina Aguilera flubbed the national anthem at the start of the Superbowl last week, Twitter lit up like a few million points of light in the universe. By half time, Aguilera’s Wikipedia page...
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